2010 Fine Art is a visual celebration of the world’s most-watched sporting event and is inspired by the return of the world to Africa. It is the first time in the 80-year history of the FIFA World Cup™ that fine art on this scale has been recognised as Official Licensed Products by FIFA – another proudly South African first for 2010.
The 2010 FIFA World Cup™ is one of the most significant platforms ever for the promotion of Africa and African culture. It is an unmatched opportunity to showcase the very best of African visual art as well as works from around the world inspired by the first FIFA World Cup™ on African soil.
Bringing together leading contemporary artists from around the world and from across Africa, the 2010 Fine Art project is one of the largest and most ambitious international art collaborations in history.
The two collections – 2010 International Fine Art and 2010 African Fine Art – offer collectors, football fans, and all lovers of great beauty with a unique opportunity to acquire for themselves a piece of the excitement and passion of the 2010 FIFA World Cup South Africa™ – captured by some of the world’s greatest artistic talents.
We invite you to explore the excitement of the 2010 Fine Art Collections, to share our passion for ‘The Beautiful Game’, and to join us in celebrating the spirit of Africa and the energy of the 2010 FIFA World Cup™.
